To engage the general media with Sufferfest—Blue Creative Group designed recipe cards for beer cocktails in partnership with Kahlua. The recipes along with samples created a much more memorable press kit than many editors typically receive. With its keepsake design, the durable, portable card carried home with memories of the day. Blue is also producing video content to expound upon the Sufferfest story and its plain-spoken understanding of the challenges and rewards of participatory sport.
Sufferfest Beer Company
April 25, 2017